Our challenge was to get Avon UK into a current place, repositioning the brand with a totally new youthful image and drive online purchases. With this, the Smarter Beauty campaign was born. In six months we created a new brand campaign, producing over a 100 social media assets, online films, TVCs and animations.

Alongside this we also revamped their Avon representatives to bring their important business model into today’s world. Selecting real reps including mums, students & budding entrepreneurs.

A mix of digital content and engaging films were produced and aired on SKY TV and has since seen an increase and variety of women signing up.

TV/ Print/Social
Role: Freelance Creative Director
Agency: JWT