THE POWER OF PANTENE

Led the re-brand of Pantene in 2009 for the European markets, maintaining a strong creative vision in bringing this to life across all in-store and digital touch points. Additionally, I worked with the global team, as the main creative, designing and shooting experimental hair techniques for future commercials with exciting upcoming directors.

TV/ Print / In-store
Role: Art Director
Agency: Saatchi & Saatchi