Everyone’s familiar with the little blue tin of NIVEA that sits on mum’s dressing table or at the bottom of your handbag. Trouble is, if you’re aged between 18-30 and live in Scandinavia/ Russia/UK, you don’t think of it as your go-to skincare expert.

Our story was simple. We said that the best skincare advice you can get isn’t from friends or family. It’s Straight from the horse’s mouth - from a trusted skincare brand like NIVEA. To make the story come alive in a light-hearted way and connect with our audience, we created a character called Hannah on social. Hannah dishes out wonderful skincare advice, but there’s just something a bit strange about her - she has a horse’s head. She’s quite deadpan as she speaks to camera but sometimes she can’t control herself and her ‘horsey’ side comes out and she whinnies, rears up or munches on a carrot. The client had a good laugh and we won the pitch for the Scandinavian, Russian and UK markets.

Social/Digital. Role: Freelance Senior Copywriter. Agency: Cheil Worldwide