The story of
INFLUENCER-LED BEAUTY HACKS
BOOts X SERIES
Boots X targets a make-up savvy millennial audience that really knows their baking from their priming. To capture their attention this summer with long form content, we needed to go beyond just another make-up tutorial and give them some fun edutainment instead.
Leaning into the TikTok trend of ‘My 3 Lives’, we created an influencer campaign featuring Jessica Pimental, giving us her 3 summer looks but with a beautiful twist.
Her make-up would differ according to the time of day and sun lighting. Fun, authentic and useful. Adapted to short form TikTok and Insta too. Woohoo!
Social content. Role: Freelance Senior Copywriter. Agency: The Pharm / VML
Building on our influencer content series for the beauty platform, we developed a bespoke Boots X collaboration centred on a topic that strongly resonates with our Gen Z audience: acne. In partnership with creator Izzie Rodgers, the content explores a more positive narrative that this generation is shaping—one where acne isn’t something to conceal, but something to accept and celebrate as part of their identity and self-expression.
This piece champions natural, acne-textured skin, encouraging confidence and inspiring people to love the skin they’re in. Rather than offering a “how-to” on covering up, hiding, or perfecting a base, the focus is on embracing acne as part of real, visible beauty.
