REMITLY

One idea, four different markets, online, offline, film, static, within 2.5 months – this was a juicy one!

Insight: As a money transfer company, Remitly don’t just send money home. Ex-pats send comfort, joy, relief and reassurance back home. You could say… every transaction, has a reaction.

Idea: So how does that moment of receiving money from a loved one feel? Well it moves them. Their toes start tapping, waists are waltzing and their bum is bopping. Light-hearted and fun in an industry full of serious and solemn. We showed what it means when you send money home. And it’s money that moves them.

Fame: Localised launches in the UK and Australia, France, Spain, Germany, Canada and the US.

TVCs (for both linear and VOD), a gazillion different OOH formats, DAB radio and a whole range of digital & social media assets.

360 campaign/ TV/DOOH/Experiential
Role: Freelance Senior Copywriter.
Agency: Mellor & Smith