As part of their ongoing partnership with Nadal, Kia needed a super quick response film around Nadal's performance at the French Open. It needed to have 2 different endings, depending on whether he won or lost the match ultimately.

Idea: WE ARE NADAL. With a simple use of footage and supers, we told an emotional story about a shared celebration and the impact Nadal's every move has on us. Vamos Rafa!

PS. Nadal posted our film on his Instagram. #humblebrag

Social content.
Role: Freelance Senior Copywriter
Agency: M&C Saatchi