BEPANTHAN
INTEGRATED CAMPAIGN

A social first, integrated campaign to support the ATL “Strong Protection Gently delivered” message. Here we had an exciting opportunity to play natively in a digital space to help drive Bepanthen as a superior product (with a purer formula) to its key threat - zinc oxide competitors. The main KPI for this digital campaign is to land our product benefits and support the ATL in markets where it runs. To achieve this we created a hero product benefit animated sequence. This sequence dramatises the key product benefits whilst reinforcing Bepanthen’s role in ‘transformational healing.’ Social platform communities are a focused “go-to” for new parents requiring peer-to-peer advice and support. The mix of fresh clean photography, and playful animated graphics elevated the brands’ superiority and showcased the product stories in a native and relevant way. The executions were built bespoke for platform, agile for market optimisation and are all mobile-first produced.

Social
Role: Art Director
Agency: Mirum