Teenage skin is problematic. Nestle Skin Health range Benzac wanted us to address their skin problems without the ‘medical’ speak. But how do you tackle the issue in a way that actually connects?

Our angle was ‘entertain to inform’. We created a series of skin related storylines that spoke about awkward stuff like blackheads and acne but in a fun and relatable way. The films ran in Europe and Russia, with YouTube adaptations for other markets. Sometimes the best stories are really the simple ones.

TV/Social content
Role: Freelance Senior Copywriter
Agency: Hogarth Worldwide