Our client, Stonegate Dairy, had a surplus of eggs that just weren't in demand as they weren’t standard sized - they were larger than the norm. So how do you sell eggs that are too big?

We positioned them as baking eggs. And created a niche brand for the new generation of home bakers, that came in only one size - large - with the promise of a perfect bake. Our campaign spoofed perfume adverts and turned the rules of egg marketing on its head. With a category-leading pink box and print adverts in fashion publications like Cosmopolitan, Tatler and Grazia, this was a story of egg marketing as never told before. 

Print/Social/Digital
Role: Copywriter
Agency WFCA