LIVE HEAD FIRST
HEAD & SHOULDERS
LIVE HEAD FIRST
GLOBAL CAMPAIGN
Creative at Saatchi’s working on a global brand at the early stages of developing a new worldwide campaign, LIVE HEAD FIRST. The platform champions the idea that with the reassurance of Head & Shoulders behind you, you have the confidence to throw yourself fully into life and seize every moment.
Shaped and evolved a refreshed campaign for the brand. The role spanned developing the concept and constantly coming up with new initiatives and executions under the brand platform consistently across the globe over a period of 5 years.
We worked across multiple TVCs and digital executions for Global, European and UK markets, collaborating with directors including Ernest Desumbila.
We delivered fully integrated, 360 campaigns and social-first content, including the Get Ahead Freestyle Academy—an online community for freestyle football fans hosted by Billy Wingrove and Jeremy Lynch.
To drive engagement, we created a suite of digital films and content, shot at a former RAF base in Suffolk and directed by Adam Mufti, supported by original music from Jacob Banks.
Brand Platform / TV/ Social
Role: Art Director
Agency: Saatchi & Saatchi
Head & Shoulders - INTEGRATED Content + SOCIAL
ENGAGEMENT
Alongside ATL Live Head First campaigns, we created high-engagement digital content including the Get Ahead Freestyle Academy online community, producing two films with freestyle pros Billy Wingrove and Jeremy Lynch to drive fan interaction through competitions. Shot at a former RAF base in Suffolk, directed by Adam Mufti, with music by rising artist Jacob Banks.
