To build anticipation for Boots’ highly anticipated Christmas ads in 2021 and 2022, we created social-first assets across earned and owned channels. Centred around the campaign theme of Joy, the work included a behind-the-scenes “making of” film and teaser content designed to give audiences an exclusive glimpse into the magic of the production.

These assets helped generate excitement ahead of the campaign launch, offering audiences a closer look at the festive production while amplifying the joyful spirit of the campaign across social platforms.

Social content. Role: Senior Creative - AD
Agency: The Pharm / VML