To inspire Sainsbury’s customers to enjoy the hot weather on a budget and to check out out promotions on food, health and beauty products, I came up with a campaign called - ‘A summer of simple pleasures.’

With emailers and socially targeted ads, we encouraged new and existing customers to spend less time in the kitchen and more time with their friends, family and most importantly, on self-care.

Social/Digital
Role: Freelance Senior Copywriter.